The product assortment features premium items for all 32 NFL teams including t-shirts, fleece, outerwear, sweats and more, and prices range from $29.99 to $99.99. “Sports and entertainment have incredible crossover appeal, and this is a great example of incorporating the worlds of pop culture and music into our business,” said Vicky Picca, Fanatics Senior Vice President of Business Affairs. “Teaming up with multi-Platinum music icon Darius Rucker and our partners at the NFL has allowed us to do that through this unique, quality assortment of NFL fan gear for all 32 teams.”
The full collection is now available for purchase across the Fanatics network of online stores, including NFLShop.com and Fanatics.com. “Our celebrity collaborations perform well on NFL Shop, and we are thrilled to now be teaming up with country star, Darius Rucker for the NFL x Darius Rucker Collection by Fanatics apparel line,” said Ryan Samuelson, Vice President of Consumer Products at the NFL. “Darius’ love of football combined with his love of music made him the perfect candidate to collaborate with and we are excited for fans to shop the new collection available across all 32 teams.”
The official launch of the line follows Rucker’s announcement of his 2022 tour, Darius Rucker Live, which will visit iconic theater venues across the country starting early next year. He is also actively working on his next solo album, featuring current single “My Masterpiece” and recent No. 1 hit “Beers And Sunshine.” BCL Entertainment, a company that specializes in partnering talent with brands, brokered the partnership between Fanatics, the NFL and Rucker.